Jan 03 , 2020
It’s 2020 already, and you have probably done a lot of thinking on which business to start this year. Reading this blog means you’re considering starting your own virgin human hair business. Of course, it makes perfect sense, because the human hair industry is a gold mine. In fact, the global hair wigs and extensions market is currently worth over $6 billion, and the number is expected to reach $10 billion by 2023.
The truth is, starting your own human hair business is easy. However, many people don’t know how to start their own hair line because they are confused, don’t have enough money, or simply don’t know how to go about it. If you’re in any of this category, then we’ve got you covered.
This article covers the necessary things you need to start your own hair business with or without money. It also includes tips on how to survive in the competitive human hair industry. So let’s get into it, shall we?
Step #1: Market research
The first thing you need to do when you want to start a human hair business is to conduct in-depth market research. This will give you a deeper understanding of the industry that you are about to enter. Learn about the different types of human hair on the market, their length and weight, and most importantly, how to spot a fake virgin human hair like a pro. If you cannot tell the difference between real virgin hair bundles and synthetic hair, then you are likely going to disappoint your customers. Once you are familiar with the market, you will not only provide better services to your customers but will also be able to offer them hair-related advice, which will help you to build a strong customer relationship.
But that’s not all. You also need to learn about your potential customers. Who are your potential customers? How can you target them? What are their demands? What do they like? What are the demographics of the target market? Where do they live? Who are their favorite fashion models? What are the hairstyles of their favorite fashion models? etc. Answers to these questions will help you understand what your potential customers needs, and you will be able to serve them better.
Step #2: Finding a reliable wholesaler
Starting a hair business will be less stressful if you have a reliable wholesale virgin human hair supplier that offers bulk orders at affordable prices and can fulfill your orders at all times. However, this is the most difficult step when trying to start a hair business. Why? It's simple! There are a lot of fraudulent vendors out there looking for who to cheat. Some wholesale human hair vendors can even supply fake virgin hair bundles while making you believe that the hairs are of the best qualities. This is one of the reasons why it's extremely important to be able to spot a fake virgin hair with ease if you want to succeed in running your own hair line.
To make it easy for you and others who are having trouble finding a good and trustworthy wholesale virgin hair supplier, Dessy Adoye Hair is offering you wholesale orders at affordable prices to enable you to start your hair business.
We are not only offering your products at wholesale prices, but we also act as a business partner to you and will guide you step by step through the process of setting up your hair business. We offer one online classes and one on one sessions. Interestingly, we also provide in-house business, branding, and marketing consultation to both aspiring and active hair business owner
How to start hair business without money?
If you don't have money but passionate about starting a hair business, then you have nothing to worry about. We offer two options for hair business owners - wholesale and dropship. With our dropship program, you can start a hair business without money. So if you're in this category, then we recommend that you leverage our dropshipping to start your hair business today.
PS: All our virgin hair bundles are 100% real and have been subjected to a series of tests for quality assurance.
Step #3: Setting up an e-commerce website
Once you've found a reliable wholesale virgin hair supplier, then the next thing to do is to set up an ecommerce website that your customers can visit, search for products, and make purchases.
There are a lot of options for setting an ecom website such as Shopify and WordPress. Regardless of the platform you choose to use, creating a great website is one of the important factors that would determine the success or failure of your hair business.
We understand that setting up an effective website is a daunting task, especially for those with little or no experience in web development. Well, the good news is that we have a team of developers and marketing experts who can build and customize great websites for brands, both big and small, so you have nothing to worry about.
On completion of your website, our team of experts will transfer all the credentials to you and give you full access to your website, and then you can adjust whatever you wish to customize according to your needs. Best of all, you can always contact us whenever you run into any trouble, and we will be happy to help.
Again, Dessy Adoye Hair is not just a wholesale virgin hair supplier, we are a business partner, and we want to see you and your business succeed.
Step #4: Marketing, marketing, marketing
No business, whether offline or online, can succeed without marketing. Your marketing efforts will tell if you will make sales or not. With the right marketing efforts, you can turn your human hair business into a sales machine.
However, keep in mind that marketing is a collective effort of different factors, so be ready to invest in great marketing if you want to make sales. Some of the marketing channels to consider include:
- Seo marketing
Enhancing your site’s SEO will make your website visible on search engines whenever potential customers search for related keywords on search engines like Google and Bing. To improve your SEO, publish valuable content on your blog, implement the right keywords on your articles, build links via guest posting, and most importantly, follow the SEO best practices.
- Social media marketing
Social media is a powerful tool; leverage it! Create business accounts on different social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. and share valuable content and images and interact with your audience. You can also run ads on your products if it is within your budget.
- Email marketing
Start building an email list, collect emails from those who visit your website, and build a relationship with them via email messaging. Email marketing may be old, but it is not dead.
In all, marketing is a continuous effort, and it takes time and some investments, never give up and keep promoting your products via different channels. You can always contact our marketing experts for consultations.
Step #5: Add hair accessories
Don’t just stick to selling only human hair bundles and weaves. Sell items that are related to human hair; you can make extra money by doing this. Consider selling things like hair extension stands, hair razors, bonding glue, etc..
Step #6: Discounts and coupon codes
Who doesn’t love discounts? Offering discounts and coupon codes to repeat customers will make them appreciate you and want to keep patronizing you. When a repeat customer keeps buying from your store, you can quickly recover the shortage of the discount. You can also offer coupon codes and discounts to new customers to encourage them to buy from you. Giving a discount on special occasions is another way to increase sales. Black Friday discounts, Christmas and New Year bonuses, etc. can attract more customers to your store.
Step #7: Sell high-quality products
Selling fake and low-quality products is the quickest way to run down a business. So even if you follow all the above steps on how to start a human hair business but fail to offer high-quality products to your customers, then you will run out of business in no time.
The hair industry is lucrative, and sometimes, one can be tempted to sell fake human hair to make quick profits. While that may seem like a great idea in the short run, it is terrible for the long term. When people begin to notice that your human hairs are of low quality, you will lose their trust and they will stop buying from you.
In the hair industry, your reputation lies in the quality of your products, so if you really want to succeed as a hair business owner, then think twice before dishing out fake human hair to your customers.